“I’ve been doing digital marketing for 20 years, and Lord knows we tried to get people to use QR codes, but everything changed with the pandemic,” says Pertschuk. At a time when COVID has led restaurants to ditch menus in favor of QR codes, people have become more comfortable using the technology. “Jo sells out arenas, so even though it’s not typical to focus on ticketing that many months out, we had this perfect opportunity to reach a quarter million people in our core target audience, so we decided to give it a try.”Īnd “Easter Sunday” benefited from something else. “Jo has spent his career building an incredibly loyal audience and we realized we had a chance to mobilize them early to not only drive awareness, but also to actually sell tickets,” says Jon Anderson, senior VP of marketing at Amblin Partners. Jo Koy imitates three generations of his family, reveals why sleep is a near-death experience and explains why all parents should have pulled out. But Universal and Amblin felt that Koy had other qualities that will allow the film to compete. First Aired: April 1st, 2012 60 min TVMA Standup, Series, Entertainment, Special, Comedy Special The comic covers such topics as the joys and struggles of fatherhood, growing up with strong, opinionated Filipino women, sleep apnea and role playing. Jo Koy: Comedy Central Presents - Full Special. This kind of innovation is important because “Easter Sunday” isn’t part of a pre-established franchise and it isn’t based on a comic book, making it something of an anomaly at the summer box office. Profile of stand-up comedian Jo Koy including complete works, video, biography, jokes. “It was a chance to fish where the fish are,” notes Justin Pertschuk, senior VP of digital marketing at Universal. ![]() ![]() It’s the furthest out from a theatrical release the studio ever started selling tickets. Released April 3rd, 2012, 'Jo Koy: Lights Out' stars Jo Koy The NR movie has a runtime of about 1 hr, and received a user score of 63 (out of 100) on TMDb, which assembled reviews. And the chance to speak to such a captive audience led the film’s backers Universal and Amblin to offer tickets on Fandango six months before the film’s Aug. Given that Koy performs to crowds of 15,000 people, the results have been encouraging, with as many as one-in-three people engaging with the QR code at some shows.
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